Music is a big component of what media is. It showcases many different ways in which artist are able to market, distribute and produce art. This is why we were tasked to create a case study of a randomly chosen genre. This case study directly involved a company and two individuals from the given genre. In my case, the genre in which I was given was Country/Bluegrass.
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I researched them through their websites and social media platforms, which effectively gave me a perspective of how they brand themselves and how they market their talent. What gave a good insight on how they functioned was their websites. For Strings interface, it was very much marketed and developed to promote his latest album, Highway Prayers, it also marketed his social media platforms in an effective way, which was by having the platform's icons below the sites header. This is something that Camp lacked, his site did promote his socials, but in a horrible was as you could barely see icons due to them having a similar palette to the background.
These two artists also had a distinct feel for how to promote their music itself, as Strings was more heavily in tune with digital marketing whilst Camp was more leaned towards non-digital marketing.
Then after our case studies we were asked to create a music video from our selected genre with the people that also got the genre. The song for the video was given to us by our teacher. My group decided that it'd be best to make a storytelling type of music video due to the lyrics from our song. Yet, we are to create a story but it will definitely involve one girl and one boy as that's what the song revolves around; and although we haven't developed a clear story we want it to have a Country vibe that creates a similar environment to the song.
