| Vertigo - 1958 |
Sajunan. (2014, February 4). Films posters and conventions [Blog post]. WordPress. https://sajunan.wordpress.com/2014/02/04/poster-analysis-seven/
| Vertigo - 1958 |
Music is a big component of what media is. It showcases many different ways in which artist are able to market, distribute and produce art. This is why we were tasked to create a case study of a randomly chosen genre. This case study directly involved a company and two individuals from the given genre. In my case, the genre in which I was given was Country/Bluegrass.
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I researched them through their websites and social media platforms, which effectively gave me a perspective of how they brand themselves and how they market their talent. What gave a good insight on how they functioned was their websites. For Strings interface, it was very much marketed and developed to promote his latest album, Highway Prayers, it also marketed his social media platforms in an effective way, which was by having the platform's icons below the sites header. This is something that Camp lacked, his site did promote his socials, but in a horrible was as you could barely see icons due to them having a similar palette to the background.
These two artists also had a distinct feel for how to promote their music itself, as Strings was more heavily in tune with digital marketing whilst Camp was more leaned towards non-digital marketing.
Then after our case studies we were asked to create a music video from our selected genre with the people that also got the genre. The song for the video was given to us by our teacher. My group decided that it'd be best to make a storytelling type of music video due to the lyrics from our song. Yet, we are to create a story but it will definitely involve one girl and one boy as that's what the song revolves around; and although we haven't developed a clear story we want it to have a Country vibe that creates a similar environment to the song.
Following up our second sound project we were tasked to represent a character through Mise-en-scene. We mostly had complete freedom on the how to characterize our subject, other than some requirements that would help us set the stage. My group consisted of 4 people including my self. We were given a firefighter that was retired and loved to go to animal shelter, this was all the information that we had. My group decided to take a route that would create large amounts of backstory and lore for our character. For example, we decided that our character, Bill F. Steel, would receive the Medal of Valor due to his courageous act during the great Sacramento Fire. We also gave him a sad and emotional reason towards why he became a firefighter in order to further exemplify his past.
In order for my team to properly illustrate Bill we came to the conclusion that we should show his life through different stations and concepts. At first we created a mood board that would summarize his life in a visual way; then we made a station focused on Bill's character description, which would talk about his journey. For these two station we felt it was necessary to give a detailed description to immerse the audience so there would be a sense of connection. Another way that we created an immersive atmosphere was through making a miniature animal shelter that would focus on our characters love for animals and his willingness to go to the shelters. After this was all set and done, we created an interactive PowerPoint that would act as a little scavenger hunt where you would find an item, click on it, and learn what it meant to Bill. In this interactive component we added voice recordings that would act as Bill and talk to the audience and give a small story of what the item meant. Then after completing each station we organized the stations 1-4. The character description was #1, the mood board was #2, the items/memories were #3, and the miniature animal shelter was #4. Our reasoning was due to us thinking that establishing and idea of who Bill was and then entering his world would give an engaging experience to the audience.
Throughout the creation of our character we used certain stereotypes that would help us build our character. Like making him a straight white male, giving him a dark reason on why he became a firefighter, or putting music from the 1980;s. Although, we gave him some stereotypes it was not as easy as if it were someone with an ethnic background. This lead us to have more of a creative interpretation of who Bill would become. While we created Bill we did not decide to make him someone who was othered as it did not portray what a firefighter was. Later on our characterization of Bill we felt we successfully portrayed him, but personally I felt that we could have done a better job during both his visual representation and the stations. For instance, we did not create a visual image of how he looked like and instead got a man of the internet that would act as "Bill." Then for our stations we should have had a some other component that would further grab the audiences attention so people would feel more involved and connected. Though, I feel this way I thought we had a solid project with minor errors to adjust.
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After learning about editing techniques, we transitioned into the sound department. We learned many techniques and how they are incorporated into the media. For instance, synchronous sound which is when sound is synchronized with what is being viewed; then we compared that to asynchronous sound which is when sound does not match what is on the screen. Moreover, we were taught how to address the audience by the use of language, narration, and breaking the fourth wall. Afterwards we were assigned videos to watch that gave us insight on foley sound and its significance in the film world.
Given all this information we were tasked to make two sound projects. One that would purely on just sound, and another where we would have to add sound to our One Word Films.
The instructions on the project solely with sound consisted of telling a story with no visual elements just audio. We were put into random pairs and asked to brainstorm and create an outline that would structure the story. On this project we weren't allowed to say more than 7 words of dialogue and had to create four at least foley sounds. Adding onto the fact that we had to do four foley sounds we also had to find sounds across the web that would add to the storytelling. During the brainstorming both me and my partner struggled choosing between a rocket ship launch or a person running late for their play. Eventually, we came to the conclusion that the play scenario would be more challenging and fun. We then depended on the outline in order to visualize how the story would go. It allowed us to better capture what would be happening and how the audio would play out. The outline was also a great tool when it came to editing as it set the place of where most things would go. In this project specifically, we used Adobe Premiere, and were able to effectively add any amount of sounds, no problem. This project allowed us to pay attention in great detail at what a scene with no visual presentation would be like, and personally I felt that we did a great job in terms of that. Although, I do think that near the end of our project we could have had a little bit more substance to create a more engaging experience.
Continuing this theme of sound, we were reunited with our partners from the One Word Film, this time not to make another short story, but instead to add sound to the OWF. For this project the instructions involved reviewing the OWF and analyzing what different types sounds would be made in the real world. Although we were back with our old partners the editing portion of the project was made individually, but the making of sounds could be shared through one another. We also had to incorporate an outline like the previous project; it gave me a very similar result and helped me immensely when editing. My outline was my brainstorming as well in this situation and I analyzed the different components, I stayed focused on details, and wrote them down. Furthermore, I created most of the sounds on my version of the project as we did not share most of our sounds between each other, and even though we did not share most sounds I found it fun and it didn't bother me. Now, compared to the previous project where I didn't do most of the editing, on this one I did and chose to use Clipchamp instead of Adobe Premiere. Then since the editing portion was individual I felt a sense of freedom where I could express my style a bit more and at the end result I felt that I did a fairly decent job. For next time though, I feel that spacing out the project and giving myself more time would give me a more clean and polished result.
Here's an editing outline for both projects:
Project #1 Project #2

https://drive.google.com/file/d/1hLoKt1eySyqdWKiBcItv77qY8Ndj9h0f/view?usp=sharing
CCR's CCR #1/2 CCR #3/4 THE OPENING Pushover